Al Shirawi Enterprises is part of the Al Shirawi Group of companies which have been playing a prominent role in the UAE economy for the past 32 years. Al Shirawi Enterprises provides its Customers with Products and Services in the segments given below. ASE also provides product support with genuine Spare parts and Workshop Services that meet manufacturer’s recommended standards.
- SCANIA: Trucks, Buses, Marine Engines
- CASE: Agriculture : IH Tractor,
- KRONE: Harvester and Balers
- CASE Construction Equipment: Wheel Loaders, Excavators, Backhoe Loaders, Skidsteer Loaders
- MANITOU: Telehandler, Access Platform
- TANA: Landfill Compactors, Shredder
- STILL: Forklift trucks, Reach trucks, Stackers, Pallet Trucks, Tow Tractors, VNA
- SCANIA Generating Sets
- KIRLOSKAR Generating Sets
- CARRIER: Transicold Mobile Refrigeration Units
It has always been the Company philosophy to keep Quality at the forefront of its Operations and be the benchmark of excellence in the products and services it offers. ASE is focused on building a professional team and nurturing their skills to enable them to provide relevant solutions for fulfilling the Customer needs and minimize the downtime of Products supplied. It is an ISO 9001:2008 certified company.
Quality and Capability of its process and facilities are continually improved. Company values a long term partnership with its all stake holders i.e. Customers, Suppliers, Financiers and Employees.
Al Shirawi Enterprises LLC. was appointed sole distributor for SCANIA trucks and buses in 1981 for Dubai and the Northern Emirates. The company soon established itself as a market leader in the heavy truck sector.
1994 – Al Shirawi Enterprises started distribution of Scania Industrial and Marine Engines. Based on its experience with Scania trucks, this division soon found its niche in the UAE where those in the market for workboats, pleasure and patrol craft soon took notice of the Scania Marine presence.
The company’s expertise in diesel engines encouraged customers of generator sets to come to Al Shirawi, through whom their requirements are currently fulfilled by Scania and other diesel engine powered generator sets built in Europe by some of the most renowned assembly plants.
1997 – The company inaugurated its new, modern, fully-equipped facility in Dubai to reinforce its commitment to the market and its development.
Along with the new facility, a new strategy evolved. This was to diversify into products that would enable Al Shirawi to meet its customer’s complete operational needs in movement of goods and materials. Construction and warehouse sectors were targeted.
1998 – Al Shirawi Enterprises was appointed sole UAE distributor for CASE from the USA, part of the CNH Group, the third-largest construction equipment manufacturer in the world. This enabled the company to offer reliable construction equipment such as wheel loaders, backhoe loaders, excavators and skid steers.
Later the same year, Al Shirawi Enterprises was appointed sole distributor in Dubai and the Northern Emirates for forklifts by the German manufacturer STILL. This opened the door to the warehousing sector. The company now offers forklifts and reach trucks to meet most material-handling requirements.
The roots of this success lies in the philosophy shared throughout the Al Shirawi Group – a philosophy that emphasizes development of a first-rate after-sales organization to maximize vehicle and equipment uptime and hence increase the overall profitability for the customer.
Consultancy is a critical factor behind the sale of trucks, construction equipment or forklifts. Every vehicle sold is specified according to the Scania modular system to meet the end-user’s requirements. This in turn produces efficiency for the operator.
Based on Al Shirawi’s extensive experience in the truck after-sales market, similar after-sales operations were setup to support both its construction equipment department and materials handling department. Both departments have mobile service technicians having undergone intensive training at the respective equipment manufacturers.
The Al Shirawi Service Centre not only provides maintenance and repair services to the exacting standards set by principals, but also assists in providing solutions to fleet customers who have their own workshop facilities. In addition, 24-hour emergency assistance is provided to all customers.
Consistently good customer service is of paramount importance, and to this end Al Shirawi Enterprises formalized its systems and was certified ISO 9002 compliant in April 1999.
Over the years, Al Shirawi Enterprises has led by example. The company was the first Scania distributor in the Gulf to implement the Scania plus programme, the first distributor in the Middle East to aggressively promote Scania marine and industrial engines, the first distributor to have chassis straightening equipment, and the first distributor in the Middle East to win the ‘After Sales Importer of the Year’ award, in 1995.
2000 – Al Shirawi Enterprises was the first distributor outside Europe to receive the Dealer Operating Standard Certificate, awarded after Scania had completed a comprehensive audit. In the same year, the company was the only truck dealer to be approved by Dubai Police for Truck and Heavy Equipment Inspection Passing. Last but notleast Al-Shirawi was ranked second in STILL’s global leadership competition.
2001 – Al Shirawi Enterprises added one more achievement when the company signed the largest automotive order in the history of Dubai Municipality, for 119 public transport buses followed by another 120 units the following year. Far from resting on its laurels, the company remains competitive.
2009 – We expanded our service network by establishing a service centre in Fujairah.
2010 – Our growth plans saw us moving full steam to a new state of the art facility in Dubai Investments park (DIP). This 350,000 sq feet facility is our operational base for our Body shop and Rental Solutions operations.
2011 – ASE was approved by Dubai’s RTA Licensing authority for issuing Registration Card Renewal service to Customer of all vehicles. Also repair services for non-franchise Construction Equipment was added in the scope of offerings to the Customers. Further on a new workshop was added for mechanical and electrical rewinding of all electrical equipment.
To offer faster services to the customers of Construction Equipment in Abu Dhabi and the Western region of UAE, ASE initiated setting up a workshop and office which were operational by 2013 along with a Mechanical and Electrical Repair Center.
A Central Parts warehouse facility was setup in the Dubai Investment Park in 2013, to improve distribution of Parts in the UAE.